Visionary Brands, Inc. | Leaders in candy, snack, energy and supplement innovation

Welcome to Visionary Brands, your global innovation laboratory. With factory partners around the world, we can efficiently and effectively execute a product from concept to market at warp speed. We pride ourselves on delivering quality snacks, supplements, and confections loaded with all the good stuff. You name it, we can develop it. If it has a Health & Wellness fortification, we're all for it (fiber, yogurt, protein, vitamins, branch chain amino acids...). No matter what the innovation is, it's got to taste great, or it's a no go. At Visionary Brands we don't do "me too", we don't do commodity, we don't do unpleasant aftertaste. We only do cutting edge delicious one-of-a-kind products. That is why with over 40 years of combined experience in the confectionary and snack food industries, Randy and Glenn Schneider, founders of Visionary Brands, have been the trusted strategic partners of many organizations, ranging from small and medium size firms, to Fortune 500 companies.

Based in New York, NY, Visionary Brands brings an unparalleled breadth and depth of knowledge to help their clients ideate, create, and bring to market unique and original products. Throughout the years, Randy and Glenn have dedicated their careers to creating exciting product developments in the confectionary and snack food industries. The Ultimate Brownie marked the company's first groundbreaking product development innovation, utilizing a proprietary baking process that made it possible to bake a brownie with "whole Fun Size" candy bars infused into the core of the product while maintaining the candy's original shape, taste, texture, and quality. This revolutionary invention led the Ultimate Brownie to be the first brand to ever receive licensing rights from confectionary giants, and . Ultimate Brownie utilized candies such as , , , , and . Yes, that is why all these iconic brands are shown behind our story. With this landmark achievement, the Ultimate Brownie was sold in over 30,000 retail locations nationwide over a period of many years.

Building upon their passion for market altering products, Glenn and Randy followed the success of the Ultimate Brownie with the concept of a Peanut Butter Cup topped with 3 different candies & cookies, the immensely popular OverLoad brand. The OverLoad brand was "overloaded" with quality products and leading category brands. OverLoad was made from 100% Brand Peanut Butter purchased directly from Unilever, another industry first for an independent confectionary company. The OverLoad brand was the first Peanut Butter Cup to have , , , and cookies robotically & precisely dropped onto each cup during mass production. OverLoad was sold in over 55,000 retail locations nationwide, including retailers like Wal-Mart, Target, 7-Eleven, Circle K, CVS, Walgreen's, and many more over a 10-year period.

Visionary Brands was founded in 2010, when Glenn and Randy decided to focus exclusively on creating & licensing our product innovations. We develop a diverse range of unique confectionary, snack, energy, and supplement products unlike the world has ever seen. Visionary Brands has created new products across many categories from Energy licorice, infused taffy, immune support gummies, BCAA carbonated crystals (Pop-Rocks), fortified lollipops (filled and flat), 3D chocolates, candy rice krispies treats (all natural & high fiber treats), cookies, and dissolvable Energy film strips to name but a few. There is really no limit to what we can achieve with our scope of resources. At Visionary Brands, we stand behind every product we design by aligning our success with the success our clients experience in the marketplace. We believe that anything is possible, and guarantee that every product we present to our clients meets our extremely high standards for not only quality and taste, but marketability and cost.

Visionary Brands is always pushing the envelope of unique food development. Whether conceiving a product internally or at the request of one of our clients, we are continually creating new product concepts.

Our never ending drive for innovation has led to the development of a wide range of highly successful market altering product lines, including "candy cane" filled licorice (coming Oct 2012!), taffy, gummies, pretzel style M&M's^®, "energy pop shots" (coming Oct 2012!), already dipped chips, greek yogurt snacks, health & wellness rice krispies treats (chocolate & black + white treats coming Nov 2012!), character cookies, immune support lollipops and so much more.

Please note the majority of our products in the market or under development are under strict client confidentiality agreements. Unfortunately we are not able to showcase many of our products. However, below you will find a sample of some of the products we've developed and brought to market.

Fresh, crisp Kellogg's^® rice smothered in rich creamy butter and mouth watering marshmallow utilizing first in industry proprietary rotary cutting technology and coloring capabilities to bring to market rice krispies treats in seasonal shapes with matching character candies sprinkled on top.

Two luscious Smarties^® brand taffy bars in Strawberry & Blue Raspberry containing extreme quantities of real Smarties^® Candy pieces in every bite! We developed a series of proprietary technologies that enable us to incorporate Smarties^® without impacting the quality and authenticity of the candy. Look out for new & exciting Smarties^® coming soon.

Two exciting Dairy Queen Blizzard^® Rice Krispies Treats, DQ^® Cookie Dough and DQ Oreo^®. Our Dairy Queen Blizzard^® Rice Krispies Treats contain a whopping 20% of Oreo^® Cookies & 20% Cookie Dough Bites^®. Our bars also incorporate two varieties of Cookie Dough, Chocolate Chip & Brownie in each Treat! Our dynamic Kellogg's^® quality brand crisped rice Treats also feature two varieties of marshmallows, creamy & dehydrated chunks. Finally each bar is topped off with our decadent vanilla drizzle.

A delicious line of fruit filled licorice with combo flavors and colors in every Twist. Available in an exciting range of pack sizes, our portfolio of fruit flavors include Green Apple, Strawberry, Watermelon and Blue Raspberry.

We encourage you to check back to this page often, or better yet reach out to us directly, as we are constantly updating our product portfolio.

Visionary Brands is the industry leader of niche confectionary and snack fortification. We specialize in developing proprietary energy supplements, immune support, fiber, protein, yogurt, branch chain amino acids, and a wide range of additional supplements to meet the growing consumer demand in the market for functional innovations. Our company partners with Fortune 500 companies such as Pepsi and other food, drug and beverage industry titans (confidentiality agreements do not permit us to disclose most clients) to develop cutting edge products that combine complex supplement fortification (non-liquid) into unique delivery platforms.

We have dedicated our business to creating the best tasting, most innovative energy and supplement products available on the market today (and tomorrow). Our experience and expertise in the confectionary and snack innovation industries have helped us become the pioneers of energy and supplement fortification for categories ranging from licorice, gummies, carbonated crystals (AKA Pop Rocks), lollipops (filled and flat), rice krispies treats, and dissolvable film strips. We thrive on developing hybrid products, so we are up for creating anything from conception to commercialization.

Utilizing our focused food science expertise, we have developed proprietary processes and technologies that allow us to fortify energy, immune support, vitamins, minerals, and a large portfolio of supplements into our diverse range of both traditional energy (Red Bull like), to All Natural Health & Wellness products. Our primary focus, however, is to make certain the consumer truly enjoys the taste of the product. Through rigorous research and development, we have created proprietary masking agents, devised exclusive ingredient disbursement techniques, and developed unique supplement cooking controls to guarantee that our client's potent target fortification levels are met without ever sacrificing flavor profile.

We thrive on transforming vision into reality, and we make it happen fast! (time is money). By combining our proprietary technologies, formulas and processes with an unmatched global network of the highest quality factory partners, we remove the burden of coordinating additional machinery, production, maintenance, research and development, personnel, regulations and liability insurance. Some of our customers in fact, prefer to utilize Visionary Brands for our extensive factory sourcing capabilities, and handle the R&D in house.

As our name implies, our strength is in our ability to anticipate trends and innovate new product categories in the constantly evolving marketplace. By blending our keen market awareness with our proprietary processes, formulas, technologies, and manufacturing network, we are ideally suited to meet your needs for flavor, quality, performance and price. So go ahead, think outside the bottle.

Visionary Brands is always pushing the envelope of unique food development. Whether conceiving a product internally or at the request of one of our clients, we are continually creating new product concepts.

Please note the majority of our products in the market or under development are under strict client confidentiality agreements. Unfortunately we are not able to showcase many of our products. However, below you will find a sample of some of the the most recent products we've developed and brought to market.

NERDS + Popping Candy: What happens when your client has the license to the world’s most popular online game (no joke 190 million users), and your direct orders are to match that soaring level of imagination & excitement with an equally XTREME confection. Simple, you create ECRM 2014 award winning SUGAR CRUSH. Visionary Brands dynamic combination of delicious tiny, tangy, crunchy WILLY WONKA NERDS blended with mouth watering Watermelon & Strawberry Popping Candy (AKA carbonated crystals) for a revolutionary POPTASTIC snack sensation.

Jelly Beans. We are proud to introduce our dazzling line of Jelly Beans (JB for short). Did you know most every (on the QT “CHEAP”) Jelly Bean is only flavored on the inside, not our premium bad ass JB’S. Our pure fruit juice flavors flow from the very inner core all the way through to the max flavored exterior shell. 6 awesome JB flavors (Mixed Berry, Cherry, Peach, Pear, Buttered Popcorn, and Cotton Candy) in every bag, but, yet still this was not enough. We just had to have the super cool CANDY CRUSH logo printed on every JB (take that Jelly Belly), so we developed our proprietary JB printing technology to top off this Visionary candy creation.

6 Color Licorice: Talk about a “colorful” challenge, not only was our mission to develop the most scrumptious filled licorice in this world (and beyond), but get this, it MUST contain all 6 CANDY CRUSH game colors on the outside! After we said are you ………..nuts, our candy lab stayed open 24/7 (free Red Bulls for everyone). 437 days, 3 hours, 52 minutes, and 11 seconds later, mission accomplished. Introducing Visionary Brands 1&Only 6 color multi-flavor licorice bites. Enjoy our luscious Watermelon + Strawberry and Lemonade + Blue Raspberry licorice bites.

The gang were “hunting” (pardon the pun) for a unique candy, shaped exactly like a Duck of course. Visionary Brands innovation team went to work and created scrumptious Fruit Punch flavored Gummy Ducks. These are not your everyday ho hum Gummies, these Yellow Duck Dynasty Ducks are bursting with real fruit juice in every DUCKALICIOUS bite.

We encourage you to check back to this page often, or better yet reach out to us directly, as we are constantly updating our product portfolio.

It only took 120 years (that's 12 decades) until the team at GOETZE'S^® came across a snack innovation that was sooo shall we say "visionary" it was worthy of the famous GOETZE'S^® COW TALES^® & CARAMEL CREAMS^® brand names.

Rice Krispies Treats (America's favorite snack) combined with GOETZE'S^® caramels are a true match made in snack heaven (take that peanut butter & chocolate). But nothing truly amazing comes easy. You see our problem was COW TALES^® & CARAMEL CREAMS^® were much too large and thick to work as inclusions in mass produced bars.

After months of comprehensive testing, tinkering, tweaking (no twerking) + equipment modifications we successfully created custom mini GOETZE'S^® caramels.

Homemade silky smooth marshmallow crème blended with fresh crisp rice, all infused inside & on top with heaps of GOETZE'S^® caramels. The final touch, a scrumptious waterfall of white chocolate covering each GOETZE'S^® bar.

Here's to 120 years of GOETZE'S^® rice crispy bar enjoyment.

SOUR POWER^® Straws introduced in 1985 are the true original sour brand before sour was even a category, much less a multi billion dollar category. Now 30 years later SOUR POWER^® is the leading sour brand in USA. Sour brands such as SOUR PUNCH (1990), RIPS (2003), and TANGY ZANGY (2007) are all shall we say copycats.

Visionary Brands had to come up with something really revolutionary for SOUR POWER^® to branch into another sour category. We were up to the task. Popping candy has been a beloved confection since 1975. But in 40 years it has never experienced a sour boost (ok to be honest explosion) so XTREME your face scrunches with mind numbing fun.

After developing a proprietary sour application process and then testing hundreds of sour levels we got the perfect blend of fruit flavor & sour for 4 delicious flavors of SOUR POWER^® popping candy.

But, always a but, the SOUR POWER^® folks said great job on the sour & flavor but sorry we need more to launch a new SOUR POWER^® line. We had to do something else to make this product line so singularly unique nobody would or could dare to copy SOUR POWER^® "again".

So our factory modified our reactor, cooling tubes, steam jacket, and panners (yes all real pieces of equipment) to develop the awesome assortment capability for kids to enjoy 2 to mind blowing 4 flavors & colors in each SOUR POWER^® pouch!

Introducing 2 FLAVOR MIX SOUR POWER^® Strawberry + Green Apple, 2 FLAVOR MIX SOUR POWER^® Strawberry + Blue Raspberry, and QUATTRO SOUR POWER^® Strawberry + Green Apple + Blue Raspberry + Tutti Fruity. Now kids of all ages can enjoy SOUR POWER^® in 2 SOURTASTIC candy categories.

Say it ain't so, America's hottest toy brand SHOPKINS^® is bursting into the candy world! Visionary Brands was assigned the task to design a candy equally exciting & out of the ordinary. Our team of CANDYOLOGISTS (yes that's a made up word) wanted popping action, we wanted crunchy, we wanted tangy, we wanted sour, we wanted tons of colors, this is SHOPKINS^® we wanted it all. Many months & exploding experiments later POPTASTIC strawberry & watermelon popping crystals blended together with Original Rainbow NERDS^® created 1&ONLY SHOPKINS^® POPPIN' CRUNCH.